Community Design™ helps you build a community that creates real change for the people inside it. These fields give you a clear way to define who your community is for, what it’s here to do, and how members make progress over time.  Each field has helpful videos from our CEO and Co-founder, Gina Bianchini walking you through each of these concepts. Head to Admin > General > Community Design to watch the videos and fill out the details! Chat with Cohost! If you want step-by-step help with these fields, use Cohost to help you refine them and make suggestions for strategy and guidance.

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Setup

Your community’s foundation. Each step will help you get clearer on who you’re serving, the results they’ll help each other get, and how to package and pitch it.

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Big Idea

When all you have is a rough sketch of your community, drop it here and let Cohost help you turn it into a plan.

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Ideal Member

Your Ideal Member is a person in transition. They’re in the middle of a meaningful change — starting something new, leaving something behind, or figuring out what’s next.  When you design for someone in transition, your community becomes more focused and relevant. The right people recognize themselves quickly and understand why this space matters to them.

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Best Year Ever

Best Year Ever describes the change your Ideal Member experiences after spending time in your community. This keeps your focus on outcomes, not activity. Instead of asking what to post or host next, you’re grounded in what actually helps members move forward.

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Big Purpose

Your Big Purpose gives members a clear answer to why they should join, participate, and contribute — especially during a moment of change. 

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Your Offer

Your Offer explains how your community delivers value. It connects your Big Purpose to the experiences members actually have inside your Mighty Network. When your Offer is clear, members understand what they’re committing to and why it’s worth their time.

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Product

What your members actually pay for and get. This is where you design the activities, structure, and results that make your community valuable.

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Monthly Themes

Monthly Themes focus your community on what matters right now and turn your Network into a guided experience instead of an endless feed. Themes make planning easier for you and participation clearer for members.

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Weekly Calendar

Your Weekly Calendar is a predictable pattern of prompts, Events, or check-ins helps members know when to show up and makes hosting more sustainable. Simple, consistent rhythms often lead to stronger habits and engagement over time.

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Daily Polls and Questions

Our most popular engagement feature

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People

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Launch

The easiest way to populate your community with your first members.

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Magical First Experience

We’ll show you exactly how to set up your community to stand out for new members.

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Notes

Notes help you learn as you go! Use this space to capture insights, ideas, and observations as your community evolves. Over time, this becomes a valuable record that helps you refine.

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Where to Go Next 

For more support, join Mighty Community or explore the People Magic Profit Masterclass.