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Audiences (Launch plan and up) let you deliver the right message to the right members in your Mighty Network. They pair well with promotional banners and Automations! To create a new audience:
  • Go to Admin > Promotions > Audiences.
  • Select Create Audience.
  • Give your audience a name (for example, “Plan Members”).
  • Choose one or multiple Attributes, such as:
  • (Optional) Exclude members based on specific criteria. Screenshot2026 02 27at9 05 02AM 2

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Building Audiences with Profile Fields

You can include or exclude members based on their Profile Field responses, such as:
  • Whether they submitted any response
  • Whether they submitted a specific response
  • Whether a number falls within a particular range
  • Other conditions, depending on the field type
For example, you could create an Audience of:
  • Members who are open to introductions
  • Members with more than five years of experience
  • Members interested in events in New York
  • Members available during a particular date range
  • Members who have shared a portfolio
This makes it easier to organize members around what they’ve told you, not only their activity or access.

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Quick Tips for Building Audiences

Tags are one of the most flexible ways to define audiences. Here are a few ways to use them:
  • Tag Network Hosts to create an All Hosts audience.
  • Use Does Not Have Tag: Network Host to reach all members except Hosts.
  • Tag members based on interests, participation, plan type, or access level.
  • Segment by engagement, such as RSVP’d to Event or Completed Challenge.
  • Combine tags with plan membership, Space access, Profile Fields, or badges for even more precision.