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The option to integrate Google Analytics web tracking with your Mighty Network is available for Hosts on the Launch Plan and above. Google Analytics captures aggregate data about visitors to your Mighty Network and serves as a powerful supplement to Mighty Insights™. It can help you better understand where your traffic is coming from and how visitors interact with your pages.

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What You Can Track with Google Analytics

With Google Analytics connected, you can track:
  • The number of new people who click on your Landing Page link
  • The number of visitors coming from a specific source (for example, visits from Instagram)
  • Aggregate data based on web visits—such as visitor location, time spent on your Network, or time spent on a specific page
Tip: To track visits from a particular source, set up a dedicated Google Analytics campaign with custom UTM parameters.

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Purchase Reporting

When someone makes a purchase on web, GA4 now includes a transaction ID with the purchase event. Use it to match GA4 purchases back to the corresponding charge in Stripe. GA4 also only records a purchase once payment is captured, so purchase counts in GA4 match what members were actually charged.

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How to Integrate Google Analytics with Your Mighty Network

Before you begin, make sure you’ve created a Google Analytics 4 (GA4) property.
  • Create your new GA4 Property in Google Analytics and choose Web as the platform.
  • Navigate to GA4 Property > Admin > Setup Assistant > Data Collection > Manage Data Streams.
  • Copy your Measurement ID (for example, G-XXXXXXXXXX).
  • In your Mighty Network, go to Admin > Integrations > Google Analytics.
  • Paste the Measurement ID into the field labeled Web Measurement ID.
Once your Measurement ID is added, data should begin populating within 24 hours. Note: Only Google Analytics 4 properties are supported.
Note: Google ended support for Legacy Universal Analytics properties on 7/1/23.