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Your Ideal Member is the person who needs your community the most right now. And knowing and loving them is the secret to viral community growth!

Understanding Your Ideal Member

If people are too busy for your community, it doesn’t necessarily mean that it’s wrong. It either means you don’t have the right Ideal Member or your Big Purpose and messaging aren’t clear and specific enough to attract them.

Benefits of Identifying Your Ideal Member

By identifying people you already know (and people you can reach through mutual contacts) who fit the profile of your Ideal Member, you can learn much more quickly:
  • What those folks want in their results and transformation
  • How your community can quickly help them get there
The better you understand those needs and the mindset of Your Ideal Member, the more easily you can design messaging and activities that align with what they’re looking for.

The Result

Presto—a community that is growing with members who are ready to jump in and get involved!

Learn More

Sound interesting? We cover this topic, and much more, in-depth in Mighty Community and our free resources!

Key Insights

  • An Ideal Member is someone who urgently needs your community
  • Understanding their needs helps create targeted messaging
  • The right Ideal Member can drive community growth
  • Clear purpose and specific messaging are crucial for attracting members