Overview
Mighty Networks provides access to Mighty Insights, a comprehensive analytics tool that helps you understand your community’s performance. The article highlights three key metrics for measuring success:1. Active Member Growth (MAM, WAM, DAM)
Track your community’s health through:- Daily Active Members (DAM)
- Weekly Active Members (WAM)
- Monthly Active Members (MAM)
2. Stickiness Ratios
Measure member retention using:- DAM/MAM Ratio: Daily active members divided by monthly active members
- WAM/MAM Ratio: Weekly active members divided by monthly active members
3. Contributing Members
Focus on members who actively contribute and interact, not just consume content. The goal is to create a self-sustaining community where more members contribute, spark discussions, and make new valuable connections.Bonus: Active Member Heatmap
Use the heatmap to:- Identify peak activity times
- Understand when most members are online
- Time important posts and events strategically
Key Takeaways
- Regularly monitor your Mighty Insights
- Encourage member contributions
- Use data to inform community strategies