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Once you’ve upgraded to the Courses Plan or higher, you can add marketing tracking pixels to your Mighty Network, including Facebook Pixel and TikTok Pixel for tracking ad conversions.

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Supported Pixels

  • Meta Pixel (Facebook/Instagram)
  • TikTok Pixel

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Tracked Events

Your marketing pixels will track these specific events:
  1. CompleteRegistration - When a member joins your network
  2. AddPaymentInfo - When payment information is added
  3. InitiateCheckout - When checkout process begins
  4. CompletePurchase/Purchase - When a purchase is completed

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Setting Up Marketing Pixels

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Step 1: Access Marketing Pixels

  1. Click your profile picture
  2. Go to Admin > Integrations > Marketing Pixels

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Step 2: Accept Terms of Use

Before adding your pixel, you’ll need to accept the Terms of Use for marketing tracking.

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Step 3: Add Your Pixel ID

Enter your Meta Pixel ID or TikTok Pixel ID in the appropriate field.

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Privacy Features

Mighty Networks includes built-in privacy protections for members:
  • Displays “Do Not Sell” button on the Cookie Privacy Banner
  • Members can opt out of tracking at any time
  • Respects member privacy preferences

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Limited Tracking Window

  • The pixel is only active during the account creation process
  • Temporarily tracks the “CompleteRegistration” event
  • Ensures optimal performance without constant tracking

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Important Notes

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What Gets Tracked

  • Payment and purchase triggers work on most plans
  • Exception: Free plans and plans without payment gates are excluded from purchase tracking

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Privacy Compliance

Mighty Networks’ implementation ensures:
  • User privacy is respected
  • Compliance with privacy regulations
  • Members have control over their data
  • Optimal performance without excessive tracking

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Best Practices

  1. Test your pixel: Use Facebook’s Pixel Helper or TikTok’s Pixel Helper browser extension to verify proper installation
  2. Monitor conversions: Check your ads manager to ensure events are being recorded
  3. Respect privacy: Make sure your privacy policy reflects the use of marketing pixels
  4. Track relevant metrics: Focus on the events that matter most to your business goals

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Troubleshooting

If your pixel isn’t tracking properly:
  • Verify the pixel ID is correct
  • Check that you’re on the Courses plan or higher
  • Ensure the event you’re tracking applies to your network setup (e.g., purchase events require paid plans)
  • Test with browser pixel helper tools
Marketing pixels are a powerful tool for understanding your ad performance and optimizing your member acquisition campaigns.